Public Relations Specialist

Location

Mumbai | India

Job description

Company Description:

RAS Luxury Skincare is a distinguished beauty and skincare brand rooted in Mumbai, India. Celebrated for harnessing high-quality, natural ingredients and potent scientific formulations, RAS prides itself on its vertically integrated research and production capabilities. The brand is dedicated to showcasing India's natural beauty heritage, delivering products that are both pure and crafted with responsibility.

Role Description:

As a Public Relations Specialist at RAS Luxury Skincare, you will spearhead our influencer marketing initiatives, crafting strategies that amplify our voice and presence across various media channels. You'll be instrumental in forging robust relationships with influencers, managing media relations, and ensuring our communication strategies reflect the brand's luxurious and natural ethos. This full-time, on-site role will place you at the forefront of shaping and maintaining the premium image of RAS as a leader in the luxury skincare market.

Key Responsibilities:

• Develop and execute comprehensive influencer marketing strategies and campaigns.
• Establish and maintain relationships with key influencers, aligning collaborations with our brand values.
• Manage and oversee all aspects of our public and media relations activities.
• Attend networking events, fostering industry connections and potential partnerships.
• Produce engaging content and press releases that resonate with our audience and uphold our brand standards.
• Assess and optimize campaign performance, ensuring consistency with brand goals.
• Stay abreast of market trends and adjust strategies accordingly.
• Collaborate with internal teams to create seamless communication strategies across all platforms.

Qualifications:

• A Bachelor's degree in Marketing, Communications, Public Relations, or a related field is preferred.
• Proven experience in influencer marketing, media relations, and strategic communications.
• Demonstrated track record in crafting press releases and managing public relations.
• Proficient in social media platforms and analytics tools.
• Excellent verbal and written communication skills, with a flair for interpersonal relations.
• Time management and project management prowess.
• A background in the skincare and beauty industry is highly advantageous.

We Offer:

• An opportunity to represent a brand that's at the intersection of luxury, nature, and science.
• A dynamic role with room for creativity and innovation.
• The chance to be part of India's fastest-growing luxury skincare brand.

Join us at RAS Luxury Skincare, where your expertise will help us continue to celebrate the purity of nature through our luxurious products.

Please submit your application and resume to [HIDDEN TEXT], detailing your experience and why you would be the perfect fit for our brand. We look forward to your contribution to our story of luxury and natural beauty.

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Salary