Public Relations - Manager
Location
Mumbai | India
Job description
Manager - Public Relations and Corporate Communications
Mumbai, Maharashtra About The Company Ketto is Asia's largest tech enabled crowdfunding platform with a vision - Healthcare for all. We are a profit-making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large-scale impact on a daily basis by taking our product to the next level.
Introduction You will be responsible for leading the Corporate Communications amp; Public Relationsmandate for Ketto, across platforms. Being an individual contributor role, you will be working closely with cross functional teams, amp; the leadership team – to build the narrative for the brand and the organization across different forms of media.
Responsibilities - Formulate amp; execute the overall PR strategy for Ketto, across Corporate amp; Brand
- Continuously measure amp; monitor the efficacy of the PR efforts (spread across earned, paid and owned media) through third party tools and trackers, and constantly strive towards improving quality amp; quantum of coverage
- Design amp; execute initiatives along with the Brand team and the agency partner (if any), to ensure effective brand visibility
- Lead end-to-end execution of launch events and announcements
- Build amp; maintain strong professional relations with media partners and journalists, on behalf of Ketto
- Own and manage the agency partner relations (if any), to ensure optimum output
- Identify storytelling opportunities across stakeholders, and further work with the agency partner to ensure tactful execution
- Train the leadership team, relevant community members and other key spokespersons on effectively managing media interactions
- Identify key data points, that can be leveraged as potential stories in the media
- Draft all written content – press releases, statements, briefs, pitch documents – alongside assisting key spokespersons with authored articles and response submissions
- Remain up to-date on key industry developments and media movements, and further apprise relevant stakeholders of the same
What You Bring To The Table - 3-5 years of relevant creative experience in a brand / agency ecosystem. Exposure to a digital or consumer tech ecosystem would be preferred
- Existing active network of media contacts
- Creative story-teller, high on EQ
- An eye for detail, and has the ability to build compelling narratives from data insights amp; business / industry developments
- Self-starter, willing to roll up the sleeves and get the job done
- Comfortable working on tight deadlines, and in a dynamic environment
Perks And Benefits - Attractive pay package on par with industry standards
- Flexible and meritocratic work culture
- Work environment aligned with diversity and inclusion parameters
- Individual's professional amp; personal growth via learning amp; development programs
Job tags
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