Think9 Consumer
Location
Mumbai | India
Job description
WHAT WILL YOU BE DOING:
● Will be responsible for driving business from our repeat customers across multiple brands ● Oversee the growth of our email marketing programs by performing frequent experience testing, along with evolving our segmentation strategy and scaling our loyalty program to create a best in class experience for our customers. ● Build, launch, and scale a referral program that rewards and retains our highest-value and most loyal customers, focused on participation and upward migration. ● Work closely with key stakeholders in business, creative, marketing, technology vendors and more to develop and execute initiatives that drive customer loyalty and engagement. ● Optimize site email/mobile capture and increase key email metrics from list size and engagement to conversion and sales. ● Develop robust measurement strategies – both at the campaign level – and at the customer segment level, to measure short-term and long-term impact of marketing strategies. ● Act as the in-house expert on existing customer marketing strategies and industry best practices. ● Analysing the link between customer behavior and buying pattern ● Work cross-functionally to develop, lead, and execute email, push and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user Life Time Value(LTV). ● Develop a strategy to amplify personalized programs that are scalable and support key business KPIs. ● Be the authority on the member journey for users; develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights. ● Proactively engage customers with the goal of improving adoption, satisfaction and lifetime value. ● Using user & market research, user feedback, user usage and competitive analysis to identify new campaign opportunities and enhancements. WHAT YOU’LL BRING TO THE TEAM: • 3-8 Yrs of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels • Proficient with Excel • Expertise in using marketing automation platforms like MoEngage, WebEngage, Clevertap, Smarttech etcJob tags
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