Location
Delhi | India
Job description
Responsibilities:
- Researching and staying up-to-date on current shoe trends, brands, and technologies.
- Generating creative ideas for engaging lifestyle content focused on shoes and related topics.
- Writing high-quality articles, blog posts, and social media content that showcase footwear products, styling tips, industry insights, and more.
- Collaborating with the marketing and product teams to develop content strategies that align with brand objectives.
- Conducting interviews with industry experts, designers, and influencers to gather insights and quotes for content.
- Optimizing content for SEO to increase visibility and drive organic traffic to our platforms.
- Proofreading and editing content to ensure accuracy, clarity, and consistency in messaging.
- Monitoring performance metrics and user engagement to refine content strategies and improve results.
- Staying informed about competitor activities and industry developments to identify new content opportunities.
Qualifications:
- Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
- Proven experience as a content writer with a focus on the shoe industry, preferably in a digital media or e-commerce environment.
- Deep knowledge of footwear trends, styles, brands, and technologies.
- Strong writing and editing skills with impeccable grammar and attention to detail.
- Ability to adapt writing style to different platforms and target audiences.
- Experience with SEO best practices and keyword research tools.
- Excellent research skills and ability to gather information from reliable sources.
- Creativity and ability to generate original ideas for shoe-related content.
- Strong organizational and time-management skills, with the ability to prioritize tasks and meet deadlines.
- Proficiency in content management systems (CMS) and basic understanding of HTML/CSS is a plus.
- Passion for shoes and an understanding of their role in fashion and lifestyle trends.
- Ability to work independently as well as collaborate with cross-functional teams.
Job tags
Salary
Rs 25000 - Rs 35000 per month
