Work with a fast place telecom Startup in NCR|Work closely with senior stakeholders & Leadership team at a group level
About Our Client Client is building infrastructure for hyperscale networking in South Asia and Southeast Asia to accelerate the region's growth and spur innovation in the digital economy. We are a pioneer in building a first-of-its-kind utility-grade resilient fiber network, SmartNet, in several countries in the region. A trusted partner of several Fortune 500 companies, we are creating a robust foundation of digital infrastructure to create new sources of value and differentiation for businesses. Job Description Refine and improve the market opportunity for the platform: This includes conducting market research, identifying target personas, and understanding the purchasing decision process for the product using industry-standard tools and methodologies, such as SWOT analysis, Porter's Five Forces, and PESTEL analysis, etc. Influence product development through well-defined market requirements: This means working with product managers to ensure that the product meets the needs of the target market and target audience. Write and socialize product-level documents: This includes creation of diverse types of content to be used across various stage of the buyer journey. These contents can be technical and no technical in nature such as long form, short form, video, visual, etc. These contents will also have diverse types of packaging for targeting across types of ICP, different industries, markets, segments, use case etc. Develop product positioning, value propositions, and messaging: This means continuously innovating and improving core ICP and product messaging that resonates with the target audience and tells the story our platform. Collaborate with marketing peers and resources to produce relevant content for target buyers: This includes creating blog posts, white papers, case studies, and other content that helps to educate and inform the target audience. Develop the competitive comparison guide: This means comparing the product to similar offerings from other organizations and update it quarterly, ensuring a comprehensive and in-depth analysis of competitors' strengths, weaknesses, opportunities, and threats. Collaborate with a sales enablement and/or sales operations manager to produce a sales enablement plan: This means creating content and targeted marketing activities that help customer facing roles to sell our services better. Enable sales and coordinate the development of sales content and activities for direct, channel sales, and digital motions: This means working with various stake holders to ensure that they have the resources they need to be successful. Manage launch planning and orchestrate execution of the commercial release of a product: This means working with cross-functional teams to ensure that the various product release and launches are successful and every customer and channel facing function are equipped, trained, and enabled to be successful. Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building: This means using market research and customer data to develop marketing campaigns that are effective and targeted across various stages of the buyer journey and marketing funnel. The Successful Applicant
MBA in Business, Marketing
5+ years of product marketing experience or in similar roles, preferably in the SaaS industry. Proven history in technical product marketing, demonstrable experience in content creation, market research, and competitive analysis.
Strong knowledge of cloud networking services, including WAN networking like SD WAN, Ethernet, and others
Good knowledge of working/partnering with Technology/Software/Hyperscale partners to jointly offer differentiated solutions in the market.
What's On Offer Work in a truly global setup and grow with the organisation, which is a pioneer in cutting edge cloud solutions. Contact: Prachi Nanda Quote job ref: JN-112023-6238002
