Associate Director, Marketing, India
Location
Mumbai | India
Job description
Join a team that is changing millions of lives.
Transforming smiles, changing lives.
At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.
Ready to join us
About This Opportunity Align is one of the fastest growing medical devices companies in the APAC region. The company is entering an extremely exciting but critical phase of development. Align is investing in new capacity, capabilities, and infrastructure in the region to build foundational platforms and systems and processes to accelerate the region's growth.
To achieve its growth aspirations in the region, in particular India, one of its critical hire is the Associate Director, Marketing India.
The Associate Director, Marketing will direct and oversee all India Professional Marketing efforts. The individual will plan and coordinate critical processes related to business planning, strategic marketing plans, portfolio management and development, new product launches, business performance tracking, and multi-channel marketing.
The individual will meet regularly with the India commercial leadership to establish direction and priorities, goals and targeted objectives, participate in the strategic planning process and portfolio planning, and partner with the Regional Marketing team to launch new products in the assigned region and ensure alignment with global launch strategy. The incumbent is responsible for execution of country product launches including sales forecasting, customer targeting, and coordination of regional & national trainings.
This role will also be consulted on the Consumer Marketing efforts but will not be directly responsible for local India Consumer Marketing. The successful candidate will enjoy a dynamic, fast paced mid-size international business and will embrace the Align's culture of:'Entrepreneurship, authentic and hands-on leadership, flawless execution and a strong passion for winning'.
In this role, you will… Essential Duties And Responsibilities - Develop business plans, product positioning and budgets for the Marketing dept. in support of business objectives
- Oversee market research, monitor competitive activity and identify customer needs
- Direct/Manage a range of professional and consumer marketing-oriented projects (market research studies, brochures, category building initiatives etc);
- Direct/Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines.
- Liaise, develop and lead marketing efforts in cooperation with the APAC marketing team
- Liaise with clinical and sales to develop new products or enhance existing products/product lines;
- Interact with professional customers through company channel marketing programs
- Develop and implement all marketing activities, including all professional, practice and creative development, collateral materials, localization, translation and distribution, and adjustments to International markets needs and laws;
- Provide evaluation of marketing situation and plan for capacity to meet future growth
- Direct/lead budget oversight for all marketing initiatives
- Establish and support a culture that encourages collaboration and inclusiveness across the various functions, and ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
People Leadership - Ensure the development and coaching of team members to ensure a strong talent pipeline.
- Build and strengthen professional marketing capability in the region.
- Be an active member of the INLT leadership team and APAC Marketing leadership team providing insight and input as part of business reviews and related activities
Customer Excellence - Develop strong relationships with key customers and opinion leaders. Develop key relationships with thought-leaders and relevant key opinion leaders in the region.
- Keen understanding of the issues including but not limited to clinical issues, competitors, pricing, competitive strategies etc. Represents the company at customer facing events such as educational forums and customer meetings.
In this role, you'll need …- Bachelor's degree is required, Master's degree is preferred
- A minimum of 12-15 years of related work experience is required, Experience in a commercial capacity, i.e., sales, marketing, business development is an advantage
- Direct people management experience is required
- Experience with Marketing Excellence/Mastery, including Launch Excellence principles is required. Experience in product development including needs assessment, portfolio management and product lifecycle management is preferred.
Sound like a good fit Great! Click the Apply link to let us know you are interested. Not the right fit Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About Align Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know Align is the world's largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.
We respect your privacy. Please review our Applicant Privacy Policies for additional information.
Global Diversity Statement At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
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