Content Development Manager
Location
Pune | India
Job description
Job Overview:
Looking for a Content development manager with experience working in SaaS (Tech) industry.
What you'll do:
- Market Research and Analysis:
- Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape.
- Analyze market data and consumer feedback to identify opportunities and threats.
- Marketing Strategy:
- Develop a strategic content marketing plan and achieve content asset consumption and brand awareness goals.
- Create a clear value proposition and positioning for the organization.
- Identify target customer segments and define buyer personas for different products.
- Product Promotion:
- Develop and execute marketing campaigns across various channels.
- Plan and coordinate product launches, including events, webinars, and digital marketing campaigns.
- Create compelling product messaging and collateral in conjunction with global sales and product team.
- Digital Marketing:
- Oversee digital marketing efforts, including social media marketing, content marketing, SEO/SEM, email marketing, and online advertising.
- Manage the content on website and social media channels.
- Public Relations:
- Work with PR agency to build and maintain relationships with industry influencers, press, and media.
- Coordinate press releases and media coverage to increase product visibility.
- Sales Support:
- Collaborate with the sales team to provide them with necessary marketing materials and tools to drive sales Globally.
What working at SMS Magic Offers At SMS Magic, people growth is parallel to company's growth and our work culture supports our commitment to creating a world class CRM messaging company. Our work culture is built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people and our clients.
We offer a sense of balance, we want our people to be active, healthy, and happy, not just in their jobs but in their lives outside of work. Our competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business. In addition, we do our best to make your time with us a rewarding learning experience that helps you grow as an individual.
Plus, we offer
- The freedom and flexibility to handle your role in a way that's right for you
- Gain exposure to a dynamic and growing global business environment
- Exposure to innovative and cutting-edge technology and tools
- Scope to showcase one's analytical capabilities and make high impact contributions to Business teams
Whenever you join, however long you stay, the exceptional SMS Magic experience lasts a lifetime. Recognised as industry leader, we continually strive to be a great place to work and with a commitment to hiring and developing the most passionate people, we'll make our ambition to be the 'World's best Messaging Partner' a reality.
About SMS Magic: Founded over 10 years, we've become a trusted messaging leader for businesses around the world. We work with global customers across many industries including contact centers, financial services, higher education, retail, staffing, wellness and more. Our customers range from small and mid-size businesses to large global enterprises.
Our commitment to every customer is, 'We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition'.
If you can confidently demonstrate that you meet the criteria mentioned above, please contact us as soon as possible.
SMS Magic is committed to inclusiveness, fairness, and accessibility. We encourage all qualified candidates to apply.
Read mode about us at:
'We are an ISO 27001:2013 Certified Organization and we comply by all the data security guidelines mentioned in it'
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