Digital Marketing Analyst

Location

Kolkatta | India

Job description

Job Title: Marketing Analyst

Experience: 1 year and above

Work from office

Monday to Saturday

Responsibilities:

• Analyze sales funnels and customer intent
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads conversion rates website traffic and social media engagement
• Track email campaign metrics (delivery open clickthrough rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze bench marking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements:

• Work experience as a Marketing Analyst or similar role
• Expertise in Google Analytics
• Indepth understanding of SEM campaign strategies and SEO practices
• Experience with PPC campaigns
• Good knowledge of MS Excel
• Analytical abilities
• BSc in Marketing or relevant field

digital marketing,seo,ppc,google adwords,google analytics,campaigns,social media,campaign strategies

Job tags

Salary