Conduct thorough keyword research to identify relevant and high-performing keywords.
Analyze competitor websites and industry trends to stay ahead of the competition.
On-Page SEO Optimization:
Implement on-page optimization strategies to improve website structure, content, and HTML markup.
Optimize meta tags, headings, images, and other on-page elements for better search engine visibility.
Content Strategy:
Develop and execute content strategies that align with SEO goals.
Collaborate with content creators to ensure the production of high-quality, SEO-friendly content.
Technical SEO:
Identify and resolve technical issues affecting website performance, such as crawl errors, site speed, and mobile optimization.
Implement best practices for website architecture, XML sitemaps, and other technical aspects.
Link Building:
Develop and execute a link-building strategy to acquire high-quality backlinks from reputable sources.
Monitor and disavow toxic backlinks to maintain a healthy link profile.
Analytics and Reporting:
Utilize tools such as Google Analytics, Google Search Console, and other SEO software to analyze performance metrics.
Generate regular reports on key performance indicators (KPIs) and provide insights for continuous improvement.
Stay Updated on SEO Trends:
Stay abreast of industry trends, algorithm updates, and emerging technologies related to SEO.
Recommend and implement adjustments to strategies based on industry developments.
Collaboration:
Work closely with cross-functional teams, including marketing, web development, and content creation, to align SEO strategies with overall business goals.
Requirements
Proven experience as an SEO Strategist or similar role.
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
Proficiency in SEO tools such as Moz, SEMrush, Ahrefs, and Google Analytics.
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Up-to-date with the latest trends and best practices in SEO.
