Uplers
Location
Bangalore | India
Job description
PPC Specialist
Experience: 5+ years
Salary: USD 2,500 - 3,000 / month
Expected Notice Period : 2 to 4 Weeks
Shift : (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full-time Permanent position
(*Note: This is a requirement for one of Uplers' clients)
What do you need for this opportunity
Primary Skills :
Regional digital marketing, Analytics, Data tracking, Keyword Research, Paid Search, Revenue Generation, Search Engine Marketing (SEM, Search strategies, Written and spoken englis, Google tag Manager
Assessment:
Role-based AI Screening covering Communication and Technical Skills
Our Hiring Partner is Looking for:
PPC Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.
Roles & Responsibilities
Job Summary
We are seeking a highly driven Paid Search Executive to join our expanding HQ Performance Marketing Team. This newly created role offers a unique opportunity for an individual with a strong growth mindset to lead us in scaling our paid search campaigns to new heights. The Paid Search Executive will be reporting directly to the Senior Digital Marketing Manager of Growth.
In addition to building, optimizing, and reporting on paid search campaigns, the role also includes the exciting challenge of implementing new tools and frameworks to better support the team and scale our Paid Search Initiatives. The ideal candidate will work closely with Regional Digital Marketing Managers from over 20 countries, gaining remarkable global exposure and collaborating with diverse teams, all towards ensuring consistency and efficiency in all paid search efforts.
What You'll Do :
● Support Regional Digital Marketing Managers: Assist the Regional Digital Marketing Managers in the execution, optimization and reporting of their Paid Search campaigns
● Conduct Campaign Audits: Perform deep dive audits into respective markets' Paid Search campaigns to identify areas of improvement
● Handle Keyword Research & Creation of Ad Copy: Conduct keyword research, create compelling ad copies, and manage campaign elements such as conversion rates, bidding, call-to-action, etc
● Analyze & Report : Analyze keyword costs, split testing, landing pages, cost per conversion, and inform stakeholders of new opportunities, potential risks, and other key issues
● Maintain Data Tracking: Ensure robust data tracking via Google Tag Manager and Analytics.
● Stay Informed: Maintain up-to-date knowledge of industry news and best practices
● Guide Team Members: Provide clear communication on PPC best practices to team members and guide them on applying these practices to their campaigns
● Support Performance Marketing Team: Assist and drive the performance marketing team in generating more revenue through non-brand campaigns
● Test New Strategies: Launch, test, and refine new Paid Search strategies and channels to drive growth in Paid Search
Project Requirements:
Who You Are:
● You have at least 4-5 years of experience in Search Engine Marketing (SEM)
● You're fluent in written and spoken English
● You have a proven track record in lead generation, driving traffic, and growing audiences.
● You excel in working cohesively with different teams and regions.
How You Know You're Crushing It:
● You are driving year-over-year growth in digital revenue coming from Paid Search campaigns
● You are becoming a thought leader driving search strategies within the team and organization
Things We Love:
● A deep understanding of paid search best practices and the willingness to stay updated on industry trends
● Strong analytical skills with the ability to dive deep into data, discover trends, and draw actionable insights
● Excellent communication skills with the ability to clearly and effectively guide team members
● A persistent drive for growth and the ability to test, learn, and refine strategies
● A team player who thrives in a collaborative environment and is committed to building strong relationships with stakeholders
How to apply for this opportunity
About our Hiring Partner:
New Zealand-based Edutech company was founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant permanent opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.
( Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
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