Ola
Location
Bangalore | India
Job description
About OLA: OLA is a vertically integrated mobility group across products (personal mobility), services (ride-hailing and financial services), and technology (cell, software, autonomous, artificial intelligence) and building sustainable mobility for the world.
OLA ride-hailing is India’s largest mobility platform and one of the world’s largest ride-hailing companies, serving 250+ cities across India, Australia, New Zealand, and the UK. The OLA app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and transparency for hundreds of millions of consumers and over 1.5 million driver-partners. OLA’s core mobility offering in India is supplemented by its electric-vehicle arm, OLA Electric; launched in Aug 2021, and by Apr 2022 it was the #1 selling electric 2W company in the country. Currently, there are more than 250K scooters on the road, a number that is constantly increasing. With control of technologies end-to-end, D2C model, and product roadmap to address consumer needs of personal mobility across price segments and form factors, OLA Electric is disrupting traditional automobile OEMs in the country. OLA also extends its consumer offerings like micro-insurance, credit-led payments, and other financial products through OLA Financial Services which complements both ride-hailing and EV business. Key Responsibilities: Derive consumer insights through research, market data, analytics Convert insights into actionable cohorts by working with analytics & data science Design campaigns & programs to drive churn reduction on each cohort Design & execute campaigns across all relevant channels to drive goal adoption Own end to end growth funnel for each action - from awareness to final conversion Build CLM capability roadmap for the category & work with the CLM COE to deliver the same Constantly benchmark industry best practices on growthJob tags
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