The candidate must be flexible and able to multitask across a variety of job duties
Oversee and manage the assigned team of SEM & SEO analysts and drive campaign traffic and revenues
Measure, report and optimize the performance of all online marketing campaigns, and assess against KPIs set
PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
Ensure team completes all tasks assigned by respective account managers and meets the SLA-defined
Ensure team meets its annual objectives
Coaching and development of team members
Manage career roadmap for team members
Complete audits for the team assigned as per the sample size agreed with the reporting manager
Resource planning to ensure capacity is maintained at optimum level
Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
Work closely with Quality & Training teams to drive continuous improvement initiatives
Participate and contribute in calls with International teams, operational team meets & training sessions
Look for areas of opportunity / gaps in the process to improve efficiencies
Work overtime when needed to meet critical deadlines
