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Product Description Copy Writer - Contract Role


YO HR CONSULTANCY


Location

Bangalore | India


Job description

Product Description Copy Writer - Contract Rol

Experience: 3 - 6 Years

Location: Bangalore

Preferable candidates from E-com, Fashion, and Lifestyle industries.

Requirements

  •  Bachelor's degree in a related field such as communications, marketing, English, literature, or journalism. Alternatively, you can still apply if you have 3+ years of copywriting experience
  •  Proven copywriting experience (freelance, in-house, or agency)
  •  A portfolio of published content/copy (ideally across different industries and content types)
  •  Proficient in Microsoft Word and Google Docs
  •  Excellent written communication skills (show us in the cover letter!)
  •  Knowledge of content management systems (CMS) such as WordPress(desired)
  •  Some knowledge of fashion and fashion terminologies
  •  3-4 years of experience in copywriting or content marketing
  •  Proven track record of developing engaging and effective content across platforms
  •  The ability to multi-task
  •  A track record of meeting deadlines and working under strict timelines
  •  Good interpersonal and communication skills
  •  Ability to work independently and collaboratively within a team

Responsibilities

  •  Write all customer-facing copy and some internal copy, ranging from product descriptions to well-researched blog posts
  •  Craft persuasive product descriptions that accentuate key features and benefits, fostering sales and conversions
  •  Write high-quality, SEO-enabled blogs/Footer content to attract organic traffic, positioning the brand as a thought leader in the fashion industry , Research and implement keywords into your content to boost our SEO across market places and website
  •  Create informative and captivating website footer content that reinforces brand identity and delivers valuable information to visitors
  •  Write compelling copy that helps to sell our products and build brand awareness
  •  Write and format copy in alignment with our content management system (CMS)
  •  Edit and proofread your copy to ensure there are no errors
  •  Submit copy and then make changes as directed by editors and other team members
  •  Work alongside the design team to create visuals to enhance your copy if needed
  •  Help come up with new content ideas to improve and Demonstrate strong research and analytical skills
  •  Ensure your copy aligns with other editorial and brand style guidelines
  •  Optimize existing copy on a brands website (page titles, Meta descriptions, h1s, alts, anchor text, etc.)
  •  Stay updated on fashion trends and industry news and research productsand industry topics
  •  Conduct keyword research to identify the right keywords and phrases touse in your copy and Analyse search results to understand how yourcontent is ranking and identify areas for improvement
  •  Possess excellent written and verbal communication skills
  •  Work independently and collaboratively within a team

Skills: copywriting,cms,product description writing,content management,content writing,writing


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