Protos Healthcare Technologies Pvt Ltd
Location
Hyderabad | India
Job description
What You'll Do:
● Conduct Campaign Audits: Perform deep dive audits into respective markets' Paid Search campaigns to identify areas of improvement ● Handle Keyword Research & Creation of Ad Copy: Conduct keyword research, create compelling ad copies, and manage campaign elements such as conversion rates, bidding, call-to-action, etc ● Analyze & Report: Analyze keyword costs, split testing, landing pages, cost per conversion, and inform stakeholders of new opportunities, potential risks, and other key issues ● Maintain Data Tracking: Ensure robust data tracking via Google Tag Manager and Analytics. ● Stay Informed: Maintain up-to-date knowledge of industry news and best practices ● Guide Team Members: Provide clear communication on PPC best practices to team members and guide them on applying these practices to their campaigns ● Support Performance Marketing Team: Assist and drive the performance marketing team in generating more revenue through non-brand campaigns ● Test New Strategies: Launch, test, and refine new Paid Search strategies and channels to drive growth in Paid Search Project Requirements: Who You Are: ● You have at least 5+ years of experience in Search Engine Marketing (SEM) ● Good written and verbal communication skills ● You have a proven track record in lead generation, driving traffic, and growing audiences.Job tags
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