Location
Work from home | India
Job description
Program Campaign Manager
Syneos Health is the only fully integrated biopharmaceutical solutions organization purpose-built to accelerate customer success. We lead with a product development mindset, seamlessly connecting our capabilities to add high-value insights to speed therapies to patients and provide practical value to help our customers achieve their objectives.
Every day we perform better because of how we work together, as one team, each the best at what we do. We bring a wide range of talented experts together across a wide range of business-critical services that support our business. Every role within Corporate is vital to furthering our vision of Shortening the Distance from Lab to Life®.
Discover what our 29,000 employees, across 110 countries already know:
WORK HERE MATTERS EVERYWHERE
Why Syneos Health
• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to our Total Self culture – where you can authentically be yourself. Our Total Self culture is what unites us globally, and we are dedicated to taking care of our people.
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because when we bring together diversity of thoughts, backgrounds, cultures, and perspectives – we’re able to create a place where everyone feels like they belong.
The Technology & Data Solutions (TDS) business unit is the Syneos Health accelerator for life sciences innovation. TDS houses our advanced technology acquisitions, homegrown products & applications, actively participates in new M&A and partnership activities, delivers critical insights as part of our integrated strategy for customers and drives enterprise-wide adoption and change management for innovative tech & data solutions. Our work supports getting meaningful new medicines to patients faster, with greater positive impact. The Senior Programmatic Campaign Manager supports our business goals by launching, managing and optimizing campaigns using programmatic demand-side platforms (DSPs) in support of our clients.
JOB RESPONSIBILITIES
· Set up, traffic & manage programmatic buys across multiple demand-side platforms.
· Create campaigns within DSPs – data onboarding, A/B testing, rotation setup, tracking implementation, foresight in campaign structure to prepare for optimizations and success, setting bid strategies, etc.
· Manage pacing and evaluate performance to ensure KPI delivery, identify & implement optimizations, proactively make recommendations & provide campaign insights and evaluating at detailed levels including geographic areas, audiences and content.
· Evaluate and deliver actionable audience insights and optimization-based insights per the cadence needed to enhance campaign strategy/goals.
· Understand how to manage different kinds of goals and requirements (awareness, cost per action (CPA), viewability, brand safety).
· Understand how programmatic fits within media plans/objectives to develop/execute successful strategies.
· Mentor and coach junior team members across the business.
Qualifications
Qualifications
· Bachelor’s Degree in a STEM field (Science, Technology, Engineering or Math).
· Experience working on at least two different self-service DSPs (e.g., DV 360, Trade Desk, Amobee, Xandr, Pulse point, Lasso).
· Strong experience in Excel, including pivot tables, chart making and manipulation of data sets for analysis.
· Proven analytical and problem-solving abilities, troubleshooting capabilities, and strong attention to detail.
· Skilled at using data to inform decisions and innovative ideas
· Experience with the Google Marketing Platform, including Tag setup (Google Tag Manager) and ad trafficking in Campaign Manager 360 (formerly DCM).
· Background in digital analytics and/or audience data management platforms (Google Analytics or Adobe), as well as how to use these tools in paid media campaigns
· Experience as a programmatic trader setting up and managing campaign tactics such as location targeting (geo-fencing), data targeting, contextual targeting and 3 rd party audience targeting.
· Trafficking display and video creatives in at least two ad servers.
· Experience setting bid strategies across RTB and PMP (private, preferred, guaranteed) inventory.
· Interpreting campaign data and providing strategic recommendations to client services.
· Strategies and tactics across all channels including but not limited to Display, Video, Native, Audio, Connected TV, and more.
· Proven ability to manage multiple campaigns at a time while still paying strict attention to detail.
Get to know Syneos Health
Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients. No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health
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