Senior Digital Marketing Manager
Location
Delhi | India
Job description
Job Summary
We are seeking a dynamic Senior Manager in Digital Marketing to lead our digital marketing initiatives. The ideal candidate will be responsible for developing and executing strategies that drive lead generation and demand generation programs, specifically for a B2B audience in the US, Canada, and international regions.
Key Responsibilities - Lead Generation and Demand Generation: Develop and implement digital marketing strategies to generate leads and create demand for our products and services.
- Vendor Management: Liaise with technology vendors like AWS, Google, Microsoft for coordinating technology training programs.
- Platform Expertise: Proficient in Marketing Automation tools. Experience with Marketo and Drift chat are a must
- Team Management: Manage the digital marketing team tactically and operationally, ensuring effective execution of strategies.
- Strategic Planning: Translate business strategies, like Go-To-Market plans, into actionable digital marketing campaigns.
- Data Analysis: Analyze marketing insights from digital ads, promotions, and organic conversions across platforms like Google and Bing.
- Innovative SEO Practices: Utilize understanding of LLMs and Generative AI to drive advanced SEO practices.
Experience: Candidates should ideally have 7+ years of experience , preferably in EdTech and Training or a related industry.
Skills - Strong understanding of digital marketing tools and trends.
- Familiar with Marketo and Drift
- Ability to manage multiple projects and deadlines.
- Strong leadership and team management abilities.
Job tags
Salary
