End to end management of performance marketing activity across Paid Social channels.
Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance.
Develop test and learn initiatives across Paid Social.
Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.
Work closely with the wider marketing team to optimise audience strategies.
Ensure budget is spent across performance channels efficiently.
Track and report on key performance indicators of media activity.
Qualification:
1-2+ year of experience in performance marketing
Skills in search platforms including; Google AdWords,etc.,
Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
Website Analytics (mostly in Google Analytics)
Keyword Research skills
Experience working on a Performance Media (SEM and Social) strategy
