Origins Nutra
Location
Delhi | India
Job description
About US:
At Origins Nutra, we are a healthcare startup driven by the mission to help people make informed choices about their health and wellness. We want to bring importance to Preventive Healthcare and build the infrastructure to help people make the right choice to prioritize their health. We spent the last 5 years, developing clinically proven health supplements, that target the root cause of the most common health issues people in India are facing, and are now looking for a Brand Manager, with a strong motivation to use their skills to help drive this mission. If you are someone, who loves a good challenge of marketing products that truly make a positive change in a person's life, and believes in following inclusive and good marketing practices, that don't prey on insecurities or fear, but rather focus on educating and informing consumers about potential solutions, this is the perfect role for you. About the role : This is a core member role, which means you will be expected to build things from scratch, define processes, and metrics, and take full ownership of the role. This gives you a chance to get in early and contribute to building Origins in your own way. What you will do as Marketing Manager : Drive Our Marketing Strategy: You'll be the architect behind our combined brand and performance marketing strategy, ensuring we tell a compelling story that connects with our audience and drives measurable results. Lead Performance Marketing Efforts: Your deep dive into analytics will guide our digital campaigns, optimizing spend across SEO, PPC, email marketing, and social advertising to boost traffic, engagement, and conversions. Elevate Our Brand Presence: As our brand's champion, you will make sure that every piece of communication underlines our mission and values, enhancing brand awareness and fostering a loyal community. Craft and Execute Engaging Campaigns: From initial concept to final execution, you'll lead the creation of marketing campaigns that are not only creative but also strategic, ensuring they resonate with our audience and lead to action. Collaborate Across Teams: Functioning as the nexus between various departments, you ensure seamless execution of strategies, working closely with social media, design, and content teams, alongside performance marketing agencies for cohesive brand messaging. Optimize Digital Presence and E-commerce Performance: You're responsible for our online visibility and e-commerce success, ensuring product listings are optimized and digital experiences drive towards our business goals. Monitor Trends and Analyze Data: Stay ahead by leveraging market insights and competitive analysis, using data to pivot and enhance our marketing tactics for better engagement and growth. Foster Direct Engagement and Feedback Loops: By engaging directly with our community and fostering open channels for feedback, you'll help amplify our brand and refine our strategies based on real-world insights. Map and Refine the User Journey: You'll take ownership of the entire user journey, analyzing touchpoints from discovery through to purchase and beyond. Your strategies will ensure a seamless, engaging experience that aligns with user needs and preferences, driving retention and fostering a strong, loyal customer base. Requirements: At least a bachelor's Degree or 2 years of relevant experience in Marketing (excluding sales) or related fields (D2C experience will be a plus) Growth Mindset Strong analytical skills and the ability to translate data into actionable strategies. Excellent communication and leadership skills. Creative thinking and a passion for branding and marketing . Proficiency in digital marketing tools and platforms. Knowledge of supplement industry regulations is a plus. Strong understanding of the D2C Health and Personal Care Space in India We believe in a fair compensation policy for everyone, the range is set based on market standards. At Origins, we don't do yearly performance reviews, but rather Monthly reviews, and based on the impact and contributions compensation is automatically adjusted. Everything is truly based on merit. Perks: 30 paid leaves in a year A 5-day workweek Health Insurance for all employees Accidental + mental wellness cover Monthly wellness allowance of Rs. 2000/- Yearly credits worth Rs. 24,000/- to be used for Origins products and services Special discounts for family and friends This is a fully remote role Application Process : We start with a task to evaluate some of the skills mentioned above followed by an interview for shortlisted candidates. We are looking to close the entire process by 12th March 2024. If you are someone looking for an engaging and impactful role to truly make a difference this is the role for you, and not to mention the tremendous growth potential. Apply using this link : (copy and paste the link into the URL field, complete the assignment and submit the form) All the best ✨Job tags
Salary
Rs 24000 per month
