Acuity Knowledge Partners (Acuity) is a leading provider of bespoke research, analytics and technology solutions to the financial services sector, including asset managers, corporate and investment banks, private equity and venture capital firms, hedge funds and consulting firms. Its global network of over 6,000 analysts and industry experts, combined with proprietary technology, supports more than 500 financial institutions and consulting companies to operate more efficiently and unlock their human capital, driving revenue higher and transforming operations. Acuity is headquartered in London and operates from 10 locations worldwide. The company fosters a diverse, equitable and inclusive work environment, nurturing talent, regardless of race, gender, ethnicity or sexual orientation. Acuity was established as a separate business from Moody's Corporation in 2019, following its acquisition by Equistone Partners Europe (Equistone). In January 2023, funds advised by global private equity firm Permira acquired a majority stake in the business from Equistone, which remains invested as a minority shareholder. For more information, visit Basic Information Position Title - Marketing Lead Experience Level -4-8 years Department - Marketing Location - Bangalore Position reports to - Associate Director / Assistant Director, Marketing Job Purpose We are looking for a passionate, energetic and creative marketer to join our core marketing team as a Marketing Senior Associate to contribute to our global marketing, demand generation, content marketing and solution marketing programs primarily focused on North America and European Markets. You will get to tell the world about our brand, services and technology solutions. You will work closely with the marketing senior leadership team, our global sales, global BU leadership team and other key internal key stakeholders to drive key elements of our marketing across branding, solution marketing, demand generation activities, campaigns, social media marketing and much more while working with a diverse set of cross functional teams. Key Skills
B2B solutions marketing and tech solutions GTM
Content management and content marketing
Demand generation and paid campaign management
Lead generation and lead nurturing, email marketing
SEO and SEM
Social media marketing
Marketing automation
Marketing analytics
Stakeholder management
Excellent communication skills KEY COMPETENCIES
Global Solutions Marketing
Conceptualize, design and execute marketing initiatives that drive brand awareness and lead generation for Acuity solutions and digital applications
Collaborate with business teams to proactively source high quality content and thought leadership.
Strong focus on content creation and content management and content marketing including Whitepapers, blogs, eBooks, articles, solution videos and much more
Create and content pillars and creative SEO to ensure top page ranking for service lines
Support the marketing managers to plan and implement effective go to-market and demand gen programs
Marketing automation, analytics and reporting
Marketing Automation – Work alongside marketing managers and demand generation team to utilize marketing automation to drive brand awareness, lead generation and content marketing
Added advantage of you have hands-on experience on HubSpot, Marketo or other leading automation platforms
Analytics and drive ROI – you are expected to monitor marketing web and campaigns data, measure ROI and suggest areas to optimize
Social Media Marketing
Implement innovative ideas to enhance brand, visibility and awareness on social media
Contribute towards optimizing social media platforms to generate leads, create conversations and generate touch points in the addressable market
Events and Conferences
Work alongside marketing managers to run remote events and webinars working closely with BU and sales team
New Ideas and Innovation
Demonstrate leadership in new ideas that instills greater process efficient and effectiveness in marketing
Learn and deploy marketing best practices across events, online media, social media, branding and PR to bring about efficiency and improvement in marketing processes.
BEHAVIORAL COMPETENCIES
Excellent communication skills
Strong analytics skills to make sense of data and what it means for the business
Willingness to quickly learn and contribute to a fast-paced marketing and business environment
Exceptional organisational skills, including the ability to multi-task, set priorities and meet deadlines
Ability to build collaborative relationships and effectively leverage networks to mobilise resources
Clear thinking and influencing skills to develop and gain buy-in for strategic communications plans
