InCred Value Plus
Location
Mumbai | India
Job description
Job Title: Digital Marketing Manager
Company: InCred Value Plus
Location: Mumbai
Work Experience: 6+ years of experience.
Company Overview
InCred Value Plus is the most recent venture from the InCred Group, established to redefine the landscape of financial services. With a focus on providing a comprehensive suite of financial products, Value Plus offers an array of options, including Mutual Funds, PMS, AIF, listed and unlisted bonds, Market linked debentures (MLDs), and unlisted equities.
Job Description:
We are seeking an experienced and dynamic Digital Marketing Manager to join our team. The ideal candidate will have a proven track record in planning and executing comprehensive marketing campaigns, with a focus on both ATL (Above the Line) and BTL (Below the Line) strategies. The successful candidate will have a diverse skill set that includes expertise in retail, wealth, business, and online customer segments.
Responsibilities:
- Plan and execute marketing campaigns targeting retail, wealth, business, and online customer segments, ensuring a cohesive and impactful approach across diverse channels.
- Develop and implement targeted campaigns for Ultra-high Net Worth client segments, delivering bespoke banking, financial services, and investment products.
- Lead the development and implementation of ROI-driven digital campaigns, demonstrating a strong understanding of digital marketing trends. Achieve an average lead conversion ratio of 4.2%.
- Execute marketing strategies throughout the product life cycle, collaborating with cross-functional teams. Develop customer propositions and oversee digital and offline media activities.
- Design and launch innovative digital loyalty and reward programs for existing customers, aiming to set industry benchmarks and enhance customer retention.
Qualifications and Skills:
- Bachelor's degree in marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in planning and executing ATL and BTL campaigns across diverse customer segments.
- Expertise in Wealth Marketing, with a focus on Ultra-high Net Worth clients.
- Demonstrated success in developing and implementing ROI-driven digital campaigns with a track record of achieving high lead conversion ratios.
- Strong project management skills with the ability to collaborate across functions and manage product life-cycle marketing strategies.
- Experience in designing and launching digital loyalty and reward programs.
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to bring innovative ideas to the table.
- Proficiency in marketing tools and analytics.
Job tags
Salary
