Digital Marketing Manager

Location

Ahmedabad | India

Job description

We are looking for a Digital Marketing Manager to join our team in the solar industry. The successful candidate will be responsible for developing and implementing comprehensive marketing strategies that will increase our brand awareness, generate leads, and drive revenue growth across multiple channels.

Responsibilities

● Develop and execute integrated marketing plans across multiple channels, including digital, social media, email, events, and offline marketing.

● Conduct market research to identify opportunities and areas for growth

● Manage and monitor marketing budgets for all channels

● Collaborate with the sales team to develop and execute omnichannel sales strategies

● Create and implement campaigns to generate leads and increase customer acquisition through digital channels such as SEO/SEM, social media, email marketing, and display advertising

● Develop and manage content for marketing collateral, including website, social media, email marketing, online advertising, and offline materials such as brochures and print ads

● Track and analyze marketing performance metrics and provide reports to management

● Monitor and stay up-to-date with industry trends and changes in the competitive landscape of Overall Marketing Strategy

● Identify and manage relationships with external vendors, such as marketing agencies, designers, and printers

● Manage and oversee the company's participation in trade shows, conferences, digital events, webinars, other digital marketing initiatives and events

● Manage and lead a team of marketing professionals, providing guidance and coaching as needed.

● Develop and execute Strong marketing plans to promote our products and services

● Optimize website and other digital properties for search engines and user experience

Qualification

• Bachelor's degree in marketing, business administration, or a related field
• 2 to 5+ years of experience in digital marketing, preferably in the solar or renewable energy industry
• Proven track record of developing and executing successful integrated marketing campaigns across multiple channels of digital marketing, including social media, email marketing, website management, and offline Marketing activities.
• Proficient in Microsoft Office and marketing software such as Hubspot, Marketo Google Analytics, AdWords, and social media management platforms
•  Strong knowledge of digital marketing, including SEO/SEM, social media, email marketing, Website management, display advertising, ATL, BTL, and offline Marketing activities
• Experience with market research and data analysis
• Strong communication and collaboration skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Demonstrated ability to work independently and as part of a team

This is an exciting opportunity to join a growing industry and make a significant impact on our company's success through digital marketing. If you are a strategic thinker with a passion for renewable energy and experience in digital marketing, we encourage you to apply.

Job tags

Salary