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Senior Manager- Brand Marketing


Hudle


Location

New Delhi | India


Job description

Experience- 3-5+ Years.

Salary - 15 - 20 Lacs

Responsibilities: Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager Analyze brand positioning and consumer insights Shape and communicate Hudle’s vision and mission with a key focus on growth strategies Translate brand elements into plans and go-to-market strategies Manage a team of marketing people working on brand initiatives Lead creative development to motivate the target audience to “take action” Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors’ activities Align the company around the brand’s direction, choices and tactics Take ownership of Hudle marketing & communication on all online (Hudle app, social media) and offline (on-ground branding, activations, event partnerships) channels Work closely with the product team and give suggestions based on marketing campaign insights Work closely with the business team for a holistic understanding of the business and then ideate brand marketing & growth strategies Build Hyper-local communities around sport through online and offline channels and manage them on the Hudle app Approach & coordinate with Sports & Fitness influencers to host games on Hudle and promote them on social media Ideate and plan event intellectual properties to market the brand to a wider audience Coordinate with brand partners to organize events & activities

Requirements and Skills Proven working experience of 3-5+ years as Brand Manager Proven ability to develop brand and marketing strategies Experience in identifying target audiences and devising effective campaigns Excellent understanding of the full marketing mix Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers Outstanding communication skills Up-to-date with latest trends and marketing best practices Degree in marketing or a related field


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