Thrillophilia.com
Location
Jaipur | India
Job description
About Thrillophilia:
Thrillophilia is a leading platform for experiential travel, offering a diverse range of multi-day tours, activities and experiences to travellers seeking unforgettable adventures. We create, curate and provide unique travel experiences across 95+ destinations, ensuring seamless customer satisfaction and memorable journeys. 100 Million travellers use Thrillophilia to discover and book travel experiences. Role Overview: As a Product Marketing Manager at Thrillophilia, you will play a pivotal role in driving the growth of Thrillophilia's product offerings while ensuring a seamless and delightful experience for our customers. You will be responsible for effectively communicating the value of our products to travellers, as well as crafting and executing strategic marketing initiatives to drive sales, retention and enhance customer experience. Key Responsibilities: Market Research and Data interpretation Interpret market research data and insights from consumer behaviour to inform product development and category creation strategies. Work closely with tech to make recommendations. Utilise tools such as Typeform, UserTesting, Segment, and Amplitude to gather actionable intelligence about market trends and customer preferences. Apply findings to optimise product lines, user experience, and packaging to meet customer needs effectively. Analyse market research reports to derive meaningful conclusions regarding consumer behaviour, market trends, and competitive landscape and GTM strategy for various new categories. Collaborate with cross-functional teams to ensure alignment between market insights and business objectives. Go-to-Market Strategy Develop comprehensive go-to-market strategies for new product launches, ensuring alignment with business objectives. Working on lead full and automation around it for customer engagement and experience. Craft compelling messaging and positioning strategies that resonate with target audiences. Oversee the creation of various marketing collateral, including videos, blog posts, and presentations, to support product launches and promotions. Deep understanding of performance marketing and programmatic advertising at scale. Customer Experience Enhancement: Monitor and analyse customer feedback and response post-launch, promptly addressing any issues or concerns. Collaborate cross-functionally with product development and customer support teams to continuously improve the customer experience. Implement growth campaigns and experiments to drive user engagement and retention. Content Creation and Management: Coordinate the development of engaging and informative content about Thrillophilia's products and experiences. Ensure consistency and accuracy of messaging across all communication channels. Skills Required: Analytical Thinking: Strong analytical skills with the ability to interpret data and derive actionable insights to drive strategic decision-making. Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively. Market Research: Proficiency in conducting market research and analysis and use of tools such as Typeform, UserTesting, Segment, and Amplitude. Communication: Exceptional verbal and written communication skills, with the ability to craft narratives and articulate complex ideas clearly. Content Creation: Strong creative skills with experience in content creation. Collaboration: Proven track record of collaborating effectively with cross-functional teams to achieve common goals. Tools Utilized: Market Research and Analysis: Typeform, UserTesting, Segment, Amplitude. Project Management: Trello, Asana, Slack, InVision, ProductBoard, ProdPad. Marketing: Hands on email marketing, marketing automation, CRM automation, whatsapp automation tools. If you are passionate about solving complex problems in travel, possess a strategic mindset, and thrive in a dynamic and fast-paced environment, we encourage you to apply for this exciting opportunity to shape the future of experiential travel at Thrillophilia.Job tags
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