Performance Marketer & SEO Executive

Location

Ahmedabad | India

Job description

Job Title: Performance Marketer & SEO Executive

• We are seeking a highly skilled Performance Marketer & SEO Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing performance-driven marketing strategies to drive traffic, engagement, and conversions across digital platforms. This role requires a deep understanding of SEO principles, coupled with proficiency in leveraging various digital marketing channels to achieve business objectives.

Responsibilities:

SEO Strategy Development:

• Develop and implement comprehensive SEO strategies to improve organic search rankings, visibility, and traffic.
• Conduct keyword research, competitor analysis, and site audits to identify opportunities for optimization.
• Stay updated with industry trends and algorithm changes to ensure compliance and effectiveness of SEO efforts.
• Content Optimization:
• Optimize website content, including landing pages, blog posts, and product pages, for improved search visibility and user experience.
• Collaborate with content creators and designers to produce high-quality, SEO-friendly content.
• Implement on-page SEO best practices, including meta tags, headers, and internal linking structure.
• Performance Marketing Campaigns:
• Plan, execute, and optimize performance marketing campaigns across various channels, including PPC, display advertising, and social media.
• Monitor campaign performance, analyze key metrics, and make data-driven decisions to maximize ROI.
• Continuously test and iterate ad creatives, targeting parameters, and landing page experiences to improve campaign performance.
• Analytics and Reporting:
• Utilize web analytics tools (e.g., Google Analytics, Google Search Console) to track website traffic, user behavior, and campaign performance.
• Generate regular reports on SEO performance, campaign effectiveness, and key KPIs to stakeholders.
• Provide insights and recommendations based on data analysis to drive continuous improvement.
• Technical SEO:
• Collaborate with web development teams to implement technical SEO enhancements, such as site speed optimization, schema markup, and mobile responsiveness.
• Identify and resolve technical issues that may impact search engine crawling and indexing.

Required Qualification:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in SEO strategy development, implementation, and optimization.
• Proficiency in using SEO tools such as UbberSuggest, SEMrush, Moz, Ahrefs, etc.
• Hands-on experience with performance marketing platforms, including Google Ads, Facebook Ads Manager, etc.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Certifications in Google Analytics and Google Ads are a plus.

Job tags

Salary