Performance Marketing Associate
Location
Chennai | India
Job description
This is a remote position.
We are seeking a Performance Marketing Associate/Manager to join our Marketing & Communications team. In this role, you will be pivotal in creating, executing, and managing paid acquisition campaigns for recruiting volunteers, fellows and onboarding donors. Your focus will be on using data-driven insights to inform decisions and strategies across all acquisition channels, enhancing Bhumi’s impact.
At Bhumi, we embrace a culture of ownership, collaboration and nurturing care that will make your head spin with excitement. You are empowered to solve the problems you're most passionate about. Apply now to join a team where creativity, results-driven strategies, and a passion for social change come together to create extraordinary outcomes!
Primary Responsibilities:
- Build and manage acquisition campaigns across various paid channels including social & SEM.
- Analyze and optimize campaign performance, utilizing data-driven insights and strategy through quantitative analysis.
- Maintain reporting or visualization dashboards to communicate data analysis effectively, focusing on marketing planning and budgeting, marketing ROI, campaign impact, and strategic KPIs.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Education / Qualification:
- Bachelor's/Master’s degree in marketing, journalism, business, or related field
- 2- 3 years of work experience in marketing or a relevant field
Requirements & Skills:
- Hands-on experience in setting up campaigns in Facebook ads manager, Google Ads, and LinkedIn Ads.
- Marketing Automation skills
- Excellent written and verbal communication skills.
- Strong project management skills.
- A critical thinker with a creative mindset.
Other Details:
- Designation: Performance Marketing Associate
- Scope: Full time
- Reporting to Manager – MarComm
- Expected Joining Date: Immediate
- Location: Remote
Job tags
Salary