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Location

Gurgaon | India

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Job description

Key Responsibilities

Email Marketing
1. Create, Manage, Execute Email marketing campaigns with the help of Creative designers
2. Own and execute EDM Strategy
3. Manage Relationship with ESPs
4. Track key engagement metrics and grow Revenue from Email Channel
5. Measure the reach, scale and effectiveness of marketing campaigns using analytics
6. Lead Customer Segmentation and Personalization initiatives

SMS Marketing
1. Create, Monitor and Optimise Campaigns on Mobile SMS

Internal Loyalty Program
1. Manage and innovate Clues Bucks Program

Skill- set & Knowledge base

1. Excellent Written, Spoken communication skills
2. Good Analytical skills
3. Familiarity with atleast one of the below mentioned softwares will be a plus

• Web Analytics tools - Google Analytics
• Email marketing softwares

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Job tags

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Salary