Product Marketing Strategy: Own the local maxima for PhonePe Ads.
Define and execute roadmap for building awareness & recall for PhonePe Ads with cross-collaboration with sales, marketing and product teams.
Market Landscaping and Research: Talk to customers/advertisers, conduct market research, work with our product analysts and acquire insights that will deepen our understanding of target market segments and relevant audiences.
Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole
Optimize Across the Funnel: Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.
Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demos.
Enable sales and business teams with lead generation, and industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnels
Intelligence: Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence