Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments, and positioning understanding for communication consistency
Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled
Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns to:-
Effectively use Marketing elements & channels for communication
Work towards improving the efficacy of the communication as measured through quantitative parameters
Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and implement them quickly
Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication
Use A/B testing to continuously improve efficacy and build learning of what works and what doesn't
Work on innovations and leveraging technology for client outreach and response efficacy
