Digital Marketing Specialist

Location

Indore | India

Job description

Responsibilities:

• Develop and execute SEO, PPC, inbound, and outbound marketing campaigns to boost organic traffic, generate leads, and drive sales—ultimately increasing our revenue
• Establish link building strategies and set up conversion tracking to evaluate customer activity on our digital platforms and measure effectiveness of marketing campaigns
• Create, deploy, and analyze the performance of our paid ads to maximize traffic and optimize conversion rates
• Analyze SEO and PPC campaign performance using performance metrics and analytical tools to suggest improvements for future campaigns
• Work with the content and marketing team and help them create engaging content based on the best SEO practices
• Stay up-to-date with the best SEO and PPC practices to identify new ways for creating more efficient campaigns

Specific Skills

• Bachelor's Degree
• Passion for digital marketing
• 2+ years experience with SEO, PPC and/or social media marketing 
• Proven experience with paid ad campaigns and promotions on social media
• Excellent communication and interpersonal skills
• Working with your team to brainstorm new and innovative growth strategies.
• Advanced knowledge of analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google PageSpeed Insights, Google Data Studio, Hubspot, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.).
• Knowledge of the Google Ads, Microsoft Advertising, FaceBook, LinkedIn advertising platforms. Expertise in email marketing, SEM, Technical SEO, 
• Google AdWords and Google Analytics certifications are a plus.

Location: Indore (Near Khajrana Square)

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