Dots Connect
Location
Raipur | India
Job description
Position Overview:
Activation officer role will play a pivotal part in driving the successful implementation of merchandising
strategies and promotional activities within assigned region. Focus will be on maximizing product
visibility, enhancing brand presence, and optimizing visibility through effective execution.
This role will based out of regional offices, Reporting to Activation Manager (Zonal).
Key Responsibilities (KRAs)
1. In-Store Activation Execution:
Ensure that product placements, signage, and displays are strategically positioned to
capture customer attention
Execute in-store display, promotions, and activations in line with brand guidelines.
Coordinate with vendors, depots, and local sales team for visibility implementation
Work closely with dealers and local sales team to secure optimal shelf space and visibility
elements placement in right areas
2. Visual Merchandising Excellence:
Maintain visual merchandising across dealer points by periodic visits to A and B Class
outlets
a. Replenishing and maintaining brand assets during retail outlet visits
Train and guide store staff on effective merchandising techniques, ensuring they are
equipped to maintain visual standards and enhance customer engagement.
3. Local Trade Show execution:
Plan end to end process for local trade show execution, like scouting property, arranging
all elements like food, sound system, gifts etc
4. Data Analysis and Reporting:
Monitor competition merchandising initiatives. Provide regular reports offering insights into
the impact of merchandising efforts and recommending changes as needed.
Competition tracking Visibility
5. Cross-Functional Collaboration:
Work closely with the marketing, sales, supply chain (depot) teams to align merchandising
efforts with broader business goals.
Communicate and coordinate with regional sales representatives to ensure seamless
execution of strategies and gather on-ground insights.
Qualifications and Requirements:
Bachelors degree in marketing.
2-5 years of experience in merchandising, retail marketing, or related roles, preferably within
the same industry or market segment.
Excellent communication and interpersonal skills to effectively collaborate with various
stakeholders like local sales team, vendors.
Creative thinking and the ability to develop innovative local merchandising implementation
solutions.
Job tags
Salary
