B2B marketing within Linear entertainment works with Network strategy to land its narrative at scale using a combination of trade media, social media and events designed to address many agencies and clients at one time
He / she will be responsible for execution of the marketing agenda of the linear entertainment network
This incumbent in this role must focus on choosing the best vehicles for delivery of intended messaging decided by network strategy and sales leadership and works with third parties to execute the same
The incumbent will need to work out a plan in coordination with Central PR and Ad sales strategy team to ensure regular and consistent dissemination of messaging designed to highlight the virtues of advertising on Linear entertainment and its superlative associative value
Key Responsibilities:
Develop a comprehensive marketing and PR plan for regular communication of messaging related to our linear s PGC content including tentpoles, creative solutions as well as the overall value of linear TV advertising for brands.
Use a mix of adverts, paid and organic PR, brand case studies, success stories & client testimonials to effectively land the linear entertainment narrative.
Work with trade media partners (E4M, Afaqs, Ad Gully, Indian Television etc) to execute the delivery of various messages and specific brand case studies associated with the linear narrative consistently.
Plan and execute marketing events based on various themes associated with specific categories (Auto, BFSI, D2C etc) or markets to deliver customized messages and build greater outreach with certain client segments.
Leverage internal social media handles (Linkedin in particular) to create stronger network effects involving sales and client marketing teams and build greater advocacy & brand positioning.
Plan and organize one-2-one agency roadshows to market our content and advertising solutions to media planners.
Performance Measures:
Delivering high visibility and impact in roll out plan for specific narratives.
Execute PR events & agency roadshows with excellence.
Effective collaboration with Sales & PRS and Central PR teams
Innovation in use of available PR platforms and tools
Positive feedback from internal and external stakeholders
Qualifications:
5-6 years of work experience in B2B Marketing / Corporate Communications / PR
Experience in leveraging social media marketing and online trade media
Experience in working with trade media partners & media agencies
MBA / Masters in Media / Mass Communication preferred
Personal Attributes:
Strong marketing and editorial bent of mind
Ability to deal with dynamic and fast paced internal & external environment and multiple stakeholders
Effective at collaboration with multiple functions
Non- linear thinking to provide out-of-box solutions
Good understanding of Television & Digital Media is desirable
Eye for detail and ability to meet deadlines
Good communication, interpersonal, customer and problem-solving skills
