Senior Social media & Digital marketing Expert

Location

Indore | India

Job description

Farmkart is an agritech leader revolutionizing the agricultural sector. We are on the hunt for an experienced Senior Social Media & Digital Marketing Expert to manage and elevate our social media channels and Expand Digital marketing reach and digital sales conversion and implement best practice digital marketing process. his is an opportunity for someone who is passionate about agriculture, technology, and creating top-notch social media and Digital marketing campaigns.

Key Responsibilities :

1 ) Digital Marketing :

• Establish KPIs and metrics to measure campaign success, and provide comprehensive reports to senior management.
• Collaborate closely with the marketing and product development teams for coordinated campaigns.
• Strategies plan and implement localised digital marketing campaigns to maximize digital sales and improve conversation.
• Own our SEO, performances and implement strategies to optimize farmkart rankings and reach.
• Work Closely with the software team to identify an impactful website and App improvement  to maximize SEO performance.

2) Social Media :

• Strategically lead and manage the social media marketing team.
• Develop, execute, and manage high-impact social media campaigns aligned with business goals
• Spearhead influencer partnerships to broaden brand reach.
• Oversee customer engagement across all social platforms, ensuring a consistent and premium brand experience.
• Implement social listening tools to monitor brand sentiment and customer interactions, and provide actionable insights.
• Lead the team in best practices for content creation, leveraging tools like ChatGPT.
• Continuously monitor social media trends and adapt strategies accordingly. Lead on-site photo capture initiatives, coordinating with various departments to obtain high-quality, brand-aligned images for social media content and campaigns.
• Manage the organization and archival of social media-related photographs, ensuring easy retrieval for various marketing needs

Job tags

Salary