Digital Marketing Executive
Location
Work from home | India
Job description
Job Position: Digital Marketing Executive
Job Location: Noida
Position Summary: We are a 20+ years young IT company as well as a US-facing full-fledged digital agency. looking for a passionate individual to join our existing digital team, some with a keen interest in SEO, content marketing & paid marketing with combined experience of 3-5 years. Candidates with good communication skills, analytical skills and client facing abilities will be preferred. Knowledge of latest trends in industry and AI tools is desired. This is an individual contributor role.
We are looking for:
- Passionate problem solvers, and original thinkers. Person who can apply new age tools to solve marketing problems for our clients.
- We need someone who can take initiatives and drive organic marketing campaigns for our clients. More than just doer someone who can think on his own.
- Someone who could grasp unique problems which a client may have and custom cook a success recipe for them, and not just apply cookie cutter approach to all clients.
- Sound understanding of latest off page and on page SEO – changes in Google`s system after Bard AI
- Be able to substantiate on what has changed in industry post Chat GPT launch and what implications advancement of AI in the field will bring in online marketing industry?
- Familiarity with popular SEO Audit & analytics tools, CMS, Site Crawlers, Google Search Console, Chrome plugins, after addition of AI capabilities
- Someone who knows how to use tools for efficiency and scale.
- Good English, written and verbal, writing emails to client, solving problems for them. Setting up meetings on Zoom, Teams, and other collaboration tools
- Proficiency in working with MS excel/ Word /PowerPoint, etc.
Before you apply things to keep in mind:
- Research skills are a must, a sound understanding of US market is must.
- Skilled in the art and science of intelligently using modern tools for efficient working.
- Good exposure of IT, Marketing, and SaaS domain will prefer a person with exposure to handling clint from these industries.
Key skills & Responsibility:
- SEO-Core Competency
- To do basic website checks as per the best and latest SEO guidelines.
- To independently carry out keywords research
- To pull SEO data of websites through different audit tools like Xenu, screaming frog etc.
- To generate Google analytics [GA4] reports and present them in MS excel.
- To generate Google search console reports and interpret data to find patterns and meaning. Also be able to configure custom reports.
- Creating Meta titles, alt tags, and interlinking recommendations
- Executing onsite changes on the website using CMS
- Should be well versed with different link acquisition channels.
- Should know link resource research tools like Ahrefs etc.
- Experience with competitor's backlinks resource research, negative link research and other link research techniques.
- Must have knowledge of ways of leveraging blog & on-site content for creating backlinks.
- Ability to use AI App, agent to speed up execution of different tasks.
- Content Marketing, Social & Analytics
- To research on trending topics and provide inputs and guidelines to content writers and generate prompts for AI writers such as Chat GPT
- To research newer avenues to market website blogs and press releases and other multimedia content formats
- Be able to compile insights from different reporting tools like GA-4, GSC, HubSpot etc.
- Basic knowledge of other domains of digital marketing such as social media, email marketing, newsletter marketing,
- Knowledge about PPC campaigns and basics of paid marketing will be an added advantage.
- Familiarity with marketing automation tools will be an added advantage, etc.
- Familiarity with WordPress, Shopify and other content management systems.
- Familiarity with collaboration tools, such as Zoom, Basecamp, Asana, etc.
Qualification: Any Graduate
Experience: 3-5 Years
About the company:
BorderlessMind is a strategic global talent acquisition partner for Digital Success , a multi-disciplinary (Web, SEO, PPC, Social, Programmatic, Content) digital marketing agency based in Dallas, Texas that offers a unique model to small and medium-sized business owners who may or may not have an internal digital marketing department.
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