Application Marketing Executive

Location

Gurgaon | India

Job description

Position Overview:

As a Marketing Executive at A1 Apps, you will play a crucial role in executing and supporting our marketing strategies. This role is ideal for someone who is looking to develop their career in the field of app marketing, advertisements, and analytics. You will work closely with the marketing and development team to implement marketing campaigns, analyze their performance, understand product flows, and contribute to our overall marketing success.

Key Responsibilities:

• App Marketing: Assist in the development and execution of marketing strategies to promote our mobile app, including app store optimization (ASO), competitor analysis, user acquisition, running A/B tests, and retention tactics.
• Ad Campaigns: Create and manage online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and other relevant channels, to drive user engagement and conversions. Keep hygiene and violation checks on Google ads.
• Analytics: Monitor and analyze marketing campaign performance, providing insights and recommendations to optimize strategies for better results. Familiarity with tools like Google Analytics and Firebase platforms is a plus. Generate regular reports on marketing performance and KPIs to evaluate the success of campaigns.
• Content Creation: Collaborate with the design team to develop marketing collateral, including ad copies, visuals, and promotional materials.
• Communication: Work closely with cross-functional teams to ensure alignment on marketing goals and strategies. Effectively communicate marketing insights and progress to leads.
• Market Research: Stay updated with industry trends, competitor activities, and customer behavior to identify opportunities for growth and improvement.
• Growth Planning: Strategize, analyse and implement growth strategies.

Requirements and skills:

• Bachelor's degree/certificate in Marketing, Business, or a related field. (Preferred not mandatory)
• 2-3 yrs of Exp in Application Marketing.
• Knowledge of App marketing strategies, ASO, and online advertising platforms.
• Strong analytical skills with the ability to interpret data and draw meaningful insights.
• Excellent written and verbal communication skills.
• Proficiency in Excel and Marketing analytics tools, Google Ads, etc.
• Familiarity with Google Analytics, Google Play Console, and Firebase is a plus.
• Familiarity with Apple search Ads is a plus.

Why Join A1 Apps

• App Industry Exposure: Get hands-on experience in the app industry, from optimizing app store presence to devising effective user acquisition strategies.
• Fast-Paced Environment: Our startup culture is all about agility and innovation. You'll thrive in a fast-paced environment where your ideas matter, and you'll witness the immediate impact of your contributions.
• Creative Freedom: In a startup, creativity is key. You'll have the freedom to experiment, think outside the box, and bring your innovative ideas to life.
• Collaborative Team: Join a close-knit team of like-minded individuals who are passionate about what they do.

If you are a passionate and driven individual with a keen interest in app marketing, advertisements, and analytics, Apply today and embark on a rewarding career adventure with A1 Apps. Your future in the app industry starts here!

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