HOTEL POLO TOWERS GROUP
Location
Kolkatta | India
Job description
Promote awareness of brand image internally and externally.
Analyzing market trends and preparing forecasts.
Preparing Annual Marketing and PR Calendar for the Group.
Develop marketing materials and assemble information packages (e.g., brochures,
promotional materials, maps) for promotional events, property tours, and conferences.
Coming up with strategies to boost revenues and visibility.
Create engaging content for the company's website, social media channels, and other
marketing materials.
Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases,
using word processing, spreadsheet, database or presentation.
Produce valuable and engaging content for our website and blog that attracts and converts
our target groups.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds
wisely.
Respond to all daily general media inquiries.
Monitor media coverage and other external factors to identify potential or actual problem
areas and opportunities.
Support media relations outreach efforts and other activities to bolster the property's
reputation and image in the community.
Coordinate on-property visits from media, including reservations, amenities, special requests,
and dining.
File and update press database, digital library, and press clippings.
Prepare and review written documents (e.g., daily logs, business letters, memoranda,
reports), including proofreading and editing written information to ensure accuracy and
completeness.
Edit and update promotional and publications (brochures, videos, social media posts etc.)
Prepare and distribute press releases.
Perform other reasonable job duties as requested by the reportees.
Performing miscellaneous tasks as and when directed by the Director/CEO.
Social media handling (for all the units).
Handling online & offline promotional activities.
Develop PR campaigns and media relations strategies.
Coordination with all the agency team.
Experience in setting up and optimizing Google Adwords campaigns.
Make updates to property website.
Job tags
Salary
