Digital Analyst

Location

Work from home | India

Job description

• SailPoint is seeking a highly motivated Digital Analyst to join our growing Digital Marketing team
• As the Marketing teams expert on web analytics, the Digital Analyst plays a critical role in enabling data-driven Marketing decision making.
• The Digital Analyst is responsible for ensuring accurate and scalable instrumentation, analyzing, and interpreting reports, and enabling data accessibility to optimize Marketings impact on the growth of the business.
• As an integral member of the Digital Marketing team, the Digital Analyst will support the continuous improvement of paid media and website efficiency while also collaborating across the Marketing organization to enable a culture of experimentation and optimization.

Responsibilities:

• Support the Digital Marketing team with data analysis, report creation, and recommendations to drive CRO, Paid Media and SEO program improvements

• Proactively identify and present opportunities for leveraging data to maximize digital performance and enable user journeys

• Combine analytical expertise with knowledge of the business to provide valuable perspective, storytelling, and insights that influence Marketing decision making

• Drive reporting automation, data visualization, and process documentation to support accessibility and consistency of marketing-wide digital reporting

• Provide training and support to empower marketing team members to leverage data and experimentation in their roles

• Collaborate with Business Intelligence and Marketing Operations to enable attribution accuracy and full-funnel reporting

• Serve as the organizations expert on Google Analytics (GA4) and Google Tag Manager, driving effective tagging and tracking implementations

• Rigorously complete scheduled testing and QA to ensure ongoing data cleanliness and accuracy

• Proactively identify and troubleshoot reporting anomalies and inconsistencies to ensure the utmost data integrity

• Drive continuous improvement of web analytics platform, including implementation of best practices and advancement of reporting capabilities to align with business needs

• Develop timeline, scope, and business case for transition to enterprise web analytics solution (GA360)

• Proactively learn about the latest web analytics and reporting technologies and best practices to maintain a world-class digital analytics function

Requirements

• 3+ years of experience in web analytics implementation and data analysis

• Deep understanding of Google Analytics (GA4) and Google Tag Manager implementation and reporting best practices

• Proven track record of leveraging data, analytics, and insights to drive business impact

• Strong understanding of B2B marketing funnels and KPIs

• Experience with data visualization tools such as Looker Studio and Tableau

• Familiarity with digital marketing channels and how they work together (SEM, SEO, CRO, Social, Display, etc)

• Experience analyzing data from a variety of different sources (quantitative and qualitative), and using data for storytelling

• Excellent communication and strong collaboration skills

• Proactive problem-solver with a continuous improvement mindset

Preferred

• BA/BS in marketing, business, economics, or equivalent quantitative discipline

• Previous work experience in a B2B SaaS company

• JavaScript and HTML knowledge

Job tags

Salary