The Media Ant
Location
Bangalore | India
Job description
1. Effectively runs the day to day planning and buying on key accounts.
2. Builds and develops media owner relationships in order to drive market leading planning for clients.
3. Develop digital media plans and approach basis consumer insights and digital media dynamics
4. Create and maintain media plans, flowcharts, buying guidelines, budget summaries,
5. plan implementation and competitive reports
6. Competitive data mining & formatting. Creating competitive reports from excel to
7. powerpoint to derive insights from data
8. Manage the day-to-day implementation, optimization, and performance of on-going
9. campaigns. Assist in strategic analysis of campaigns
10. Manage day-to-day client interaction along with the final plan presentation to the client
11. Engage with teams within and outside of the agency to develop a synchronous relationship
Must-Have:
1. Knowledge of DSPs, Meta, Google, OTTs and emerging ad platforms ( Amazon, PayTm,
Spotify etc)
2. Negotiation skills (Media Sales)
Good to have:
1. Excellent written and verbal communication
2. Have a solid understanding of social and digital platforms and their evolution across
Job tags
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