Location
India | India
Job description
Overview PepsiCo Global Insights has created a worldwide ecosystem of shared insights, analytics and foresight expertise led by distributed global leadership teams & principles. Two of the 8 key Capabilities which are a part of this transfer are the creative communication testing capability (ADA) & the Brand health tracking capability (BMS). These 2 capabilities are supported by the brand & communications team here at Pepsico, GBS. The purpose of this role is to be a part of the team supporting the global insights capabilities (APAC) to extract value from the ADA & BMS tools. The key ask is to: • Ensure the highest quality deliverables and drive efficiencies. • Impact Brand Strategies Responsibilities Functional Responsibilities: • Act as an expert on Social Intelligence to answer business questions in a compelling and engaging way. This expertise will include: o Understanding the PepsiCo trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sources o Available tools to analyze consumer trends from market manifestations based on Big Data Trendscope to identity and analyze Food and Beverage trends Discover.ai to produce inspiring Springboards about territories and platforms based on digital conversations Social Listening - Sprinklr • Execution of research projects with quality and depth of deliverables with low/no support from external vendors. Ensuring to “tell the story” in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and “one page summary” for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work. • Key tasks: E2E delivery of alignment on the brief, proposal coordination, execution and delivery of results. • Lead SL projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a ”Social Listening brief’ • Ensure highest level of data quality and validation Contribute to building this new Capability and the Vision • Elevate and infuse culture of Social Listening in the organization • Leverage the scale of PEP’s Social Listening capabilities to bring this expertise to PepsiCo • Design and develop the range of projects we can tackle with Social Listening • Work closely with other Global Insights team members to lift and shift internal best practices Stakeholder Management • Manage relationship with stakeholders, requestors and end service users • Address any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions taken • Lead communication to end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects • Educate senior end users on ways of working, processes and tasks related to Social Listening functioning Qualifications • Social Listening Expertise with a heavy focus on Insights vs Reporting • 9+ years of experience at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies • Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams. • Experience in custom qualitative (preferred) and quantitative consumer research. • Understanding of Brand and Innovation strategy process and Insights’ critical roles at each stage. • Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc.
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