Media Public Relations Specialist
Location
Delhi | India
Job description
Assistant Manager - Media Relations
ABOUT THE ROLE
Position: Assistant Manager - Media Relations
Place: New Delhi
About Us
Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.
The Culture We Proudly Offer
More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like '6 days of paid leave for all menstruating employees'; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of 'D&I Ke Gunde' who are trained to help us challenge our biases and create a more inclusive workplace. Don't just take our word for it - in 2022, ON PURPOSE won 'Best Culture of the Year', 'Best Diversity and Inclusion Champion of the Year' and Best 'PR Team of the Year' at Campaign India's PR Awards. We've only just begun and would love to have you part of our growing tribe of people committed to social change.
Your Role and Responsibilities
We're looking for an exceptional Media Relations Specialist who can successfully develop and execute effective media relations strategies. You will be involved in all aspects of our clients' positioning activities by planning, developing, and executing media relations programs, liaising with key media personnel, setting up press conferences and interviews, and fielding media questions.
Our ideal candidate is a media relations expert with excellent communication and problem-solving skills. You should have prior experience in executing media and PR activities. You must also have extensive knowledge of media based communications practices.
Key responsibilities:
- Lead the planning, development, and execution of media based communications strategies by collaborating with the PR & Communications team. Mapping stakeholders who'd have an interest and impact on our client's world
- Research and design pitches and storylines that would place our client's issues at the heart of relevant conversations as well as proactively identify opportunities (RBMs, interviews, commentary in industry/feature stories, op-ed placement, etc.) in the media for our clients to be featured in
- Identify events and forums organised by media houses and industry bodies/ associations to secure speaking or participation opportunities for clients
- Draft or supervise communication materials such as press releases, profiles, media FAQs/ responses, briefing books, scope development for media partnerships (commercial agreement)
- Manage day-to-day media requests, queries, and communications to maintain cooperative relationships with media partners
- Conduct regular media rounds (minimum once per month) to connect with senior journalists and editors
- Present internal solutions in times of PR crisis, identify PR management tools, and suggest methods to promote CSR engagements
- Working with senior team members on converting new business opportunities
- Ensuring adherence to media-related SOPs
How We'd Expect You To Split Your Time
Very thoughtfully. But here's an indicative split as a guide:
- Media Relations: 40%
- Client Relationship Management: 30%
- New Business Development: 20%
- Team Management & Mentorship: 10%
What You'll Need (must haves for the role) :
- 5 to 6 years' relevant work experience in sectors like renewable energy, climate tech, climate change and environment, sustainability and impact investing
- Proficiency in networking and fostering partnerships with key journalists and editors, subject matter experts, and influencers
- Proficiency in editing, writing and formatting of documents, for e.g. final drafts of strategy documents, PR plans and proposals, and reviews for client meetings
- Ability to provide advice and support our clients in navigating media in crisis communication
- Experience of successfully managing client events (press conferences, media briefings, interactions and follow-ups at national and regional level)
What Would Be Nice to Have
- Master's degree in Journalism/ Mass Communications/ Public Affairs/ Public Relations
- Experience managing large account portfolios
- Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.
What You Can Expect From Us
- A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organization.
- An investment in growth and learning: We're bringing the best of communication techniques to solve some of India's most troubling social issues. You'll learn and grow with us.
- A space to make your own: if you have the talent, ambition and willingness to learn, you'll most definitely find your own space in communications that you can own and hone.
ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.
Industry Recognition
- Fastest Growing Consultancy in India - Provoke Media, 2023
- Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2023
- Mid-Size Agency of the Year - Agency Reporter, 2022
- Best Culture of the Year - Campaign India, 2022
- Best Diversity & Inclusion of the Year - Campaign India, 2022
- PR Team of the Year - Campaign India, 2022, 2021, 2020 & 2019
- Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
- Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
- Diversity Campaign Winner - Women Leading Change, Campaign India 2022
- Best Organisation for Women's Empowerment - Women Achievers Summit, 2022 & 2021
- Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
- PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018
Media Handles:
- Website:
- Instagram:
- LinkedIn:
- Twitter:
Interested folks may send in their resume on [HIDDEN TEXT]
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