logo

JobNob

Your Career. Our Passion.

DM/MGR - Consumer Research & Advance Study Projects


Maruti Suzuki India Limited


Location

Gurgaon | India


Job description

JOB ROLE

Handling Consumer Research & Advance Projects

JOB RESPONSIBILITY

  • Planning, execution & reporting of consumer studies
  • Detect any market opportunities enabling new product introduction in order to achieve company's sales target.
  • Market trend analysis, price positioning study & primary & secondary data analysis
  • Conversion of consumer's voice to technical needs & assessment
  • Analyzing trends in Global and Indian market, Consumer latent need understanding to support short term & long term product proposals
  • Building up product concepts in line with MSIL plan & competition approach

COMPETENCY REQUIRMENTS

TECHNICAL / FUNCTIONAL

BASIC UNDERSTANDING OF

  • Automotive industry, vehicle segments, Indian customers understanding and competition scenario.
  • Model development process / Timelines.
  • Expertise in MS office [PowerPoint, Word, Excel] Tools
  • Tools for consumer research

BEHAVIOURAL

  • Excellent presentation & communication skills
  • Self-driven, eager to learn and result-oriented.
  • Well organized, highly motivated and able to work cross functionally.
  • Good problem-solving and analytical skills
  • Managing & working with CFT
  • Multi-tasking skills

SPECIFIC EXPERTISE FOR FUNCTIONAL AREA

BASIC KNOWLEDGE OF

  • Emerging Trends in Product, body type, technology, design etc.
  • Vehicles segmentation understanding, Data analytics, Consumer voice translation to technical parameters.
  • Excellent presentation & communication skills

EDUCATIONAL BACKGROUND

BE / B.Tech/ M Tech with MINIMUM 60% marks or Equivalent


Job tags



Salary

All rights reserved