SoftelliGenZ
Location
Sahibzada Ajit Singh Nagar | India
Job description
 We are looking for a Digital Marketing Specialist to assist in the planning, execution, and optimization of our online marketing efforts. Hands-on experience in SEM and SMM. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
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Job Role:
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence & clients on social media (Twitter, Instagram & Facebook, etc.)
Requirements:
- Proven experience of 5 years as Digital Marketing Executive role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2B & B2C social media, Google Adwords and email campaigns, and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication (grammar & vocabulary) and interpersonal skills
Job tags
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