Zype
Location
Mumbai | India
Job description
Responsibilities:
Website Content: - Conduct research and develop engaging content for blogs, landing pages, feature articles, etc. - Optimize content to align with SEO best practices and drive user engagement. - Ensure content is engaging, educational and adds value to website audience. - Collaborate with web developers and designers to ensure seamless integration of content on the website. Social Media Copy: - Create shareable copy that suits the unique characteristics of different social media platforms. - Collaborate with design team to plan and execute content calendars. Performance Marketing: - Develop copies for paid marketing campaigns with a focus on driving conversions. - Conduct multivariate testing for ad copies and analyse performance metrics. Content Strategy: - Develop and execute content strategies in collaboration with agencies and internal marketing team. - Analyse data and results to refine strategies for continuous improvement. - Ensure brand consistency across all content formats & across channels. Qualifications & Skills: - Bachelor's degree in marketing, communications, journalism, or a related field - Previous experience as a content and copywriter across website, blogs, social media, and performance marketing. (Across all formats will be preferred but is not necessary)- Experience in writing BFSI/Fintech content would be preferred. - Strong understanding of SEO principles and experience with keyword optimization - Demonstrated ability to create compelling and effective copy that drives user engagement and conversions. - Excellent communication skills and ability to collaborate with cross-functional teams.Job tags
Salary
