Unitic
Location
Chennai | India
Job description
Job Description: We are seeking a talented and experienced Digital Marketing Specialist with a focus on SEO, backlinks, and social media management to join our dynamic team. The ideal candidate will have 2-3 years of experience in digital marketing, with a proven track record of driving organic growth through strategic SEO techniques, managing backlink portfolios, and executing successful social media campaigns. If you are passionate about digital marketing, have a keen eye for detail, and thrive in a fast-paced environment, we want to hear from you!
Responsibilities: Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic to our website. Conduct keyword research and analysis to identify new opportunities for content optimization and expansion. Manage and optimize our backlink portfolio to improve domain authority and increase referral traffic. Create engaging and shareable content for social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. Plan and execute targeted social media campaigns to promote brand awareness, drive website traffic, and generate leads. Monitor and analyze social media metrics to track performance, identify trends, and optimize campaign effectiveness. Engage with our audience on social media channels to foster community engagement and build brand loyalty. Collaborate with cross-functional teams to ensure alignment between digital marketing efforts and overall business objectives. Stay up-to-date with the latest trends and best practices in digital marketing, SEO, and social media. Requirements: Bachelor's degree in Marketing, Communications, or a related field. 2-3 years of experience in digital marketing, with a focus on SEO, backlinks, and social media management. Proven track record of improving search engine rankings and driving organic traffic to websites. Strong understanding of SEO best practices, including on-page optimization, link building, and technical SEO. Experience managing backlink portfolios and conducting link audits to identify and remove toxic links. Proficiency in social media management tools, such as Hootsuite, Buffer, or Sprout Social. Excellent written and verbal communication skills, with the ability to create compelling content for social media platforms. Analytical mindset with the ability to interpret data and metrics to inform decision-making. Creative thinker with a passion for staying ahead of the curve in digital marketing trends and technologies. If you are a self-motivated and results-driven digital marketing professional looking for an exciting opportunity to make an impact, we encourage you to apply today!Job tags
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