Black Piano
Location
Pune | India
Job description
Role Summary & Objective: The Analytics Specialist is a key role within our client’s performance studio team. The role focuses on supporting the Director of Performance to enhance our client’s analytics proposition. You will set up and use Analytics tools to investigate customer journey and behaviour.
Role & Responsibilities: Hands-on implementation of clients’ analytics accounts, including properties, user management, dashboards, and reporting Be the “source of truth”. Analyse data from multiple sources using Data Analytics tools Assist in monitoring and implementing analytic and marketing tags Analyse and report on test results, communicating actionable insights to clients Working collaboratively with the other departments ensures a collaborative, complementary approach between the different services. GA4: Understand the interface & key features Advanced tracking (events, engagement, custom dimensions) Create easily and quickly custom reports, dashboards, segments Google Tag Manager: Set up and configure GTM containers Deploy GA4 tracking tags and conversion pixels Create and manage triggers, variables, tags Track user interactions and events accurately Debugging tools and best practices Looker Studio: Create and customise easily and quickly dashboards, reports, visualisations Problem-Solving: Troubleshoot tracking issues, discrepancies, data inconsistencies across platformsJob tags
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