Email Marketing Specialist

Location

Dehradun | India

Job description

Skills

Email Marketing

leads

international market

mass mail

Bulk Mailing

digital marketing

Job Overview

We are looking for an Email Marketing Specialist to join our team at Rankmantra, a leading IT service and consultancy company headquartered in Dehradun. As an Email Marketing Specialist, you will be responsible for creating and implementing effective email marketing campaigns to drive customer engagement and conversions. This is a full-time position for candidates with 1 to 3 years of experience in email marketing.

Qualifications and Skills

• 1-3 years of experience in email marketing.
• Proficiency in email marketing platforms and tools.
• Strong understanding of email marketing best practices.
• Knowledge of international markets and email regulations.
• Experience with lead generation and customer segmentation.
• Familiarity with mass mail and bulk mailing techniques.
• Ability to analyze data and derive actionable insights.
• Detail-oriented with strong organizational skills.
• Ability to work in a fast-paced and deadline-driven environment.
• Certifications in email marketing and digital marketing are a plus.

Roles and Responsibilities

• Develop and implement email marketing strategies to drive customer engagement and conversions.
• Create and optimize email campaigns, including the design, content, and targeting.
• Segment and manage email lists to ensure effective targeting and personalization.
• Monitor and analyze email campaign performance, including open rates, click-through rates, and conversion rates.
• Identify opportunities for email automation and implement workflows to improve efficiency.
• Collaborate with cross-functional teams to create and execute integrated marketing campaigns.
• Stay up-to-date with industry trends and best practices in email marketing.
• Maintain a strong understanding of the companys products and services to deliver effective messaging.
• Monitor and manage email deliverability, ensuring optimal inbox placement.
• Implement A/B testing to optimize email performance and deliver actionable insights.
• Monitor and report on key email marketing metrics and KPIs to stakeholders.
• Assist in the development of email marketing budgets and forecast ROI.

Job tags

Salary