Digital Marketing Manager - Real Estate
Location
Bangalore | India
Job description
Job description
- Role & responsibilities
- Strategic Vision & Leadership :Develop data-driven digital marketing strategies for lead generation & brand positioning.
- Conduct market research to identify buyer trends & competitor activity.
- Define target audiences & tailor messaging for different buyer segments.
- Set SMART goals & KPIs specific to real estate (traffic, leads, conversions, sales).
- Stay ahead of the curve with industry trends & innovative tactics.
- Content Creation & Engagement :Craft compelling content showcasing properties, amenities, & community.
- Manage content calendars across websites, social media, email, & local listings.
- Develop lead magnets & capture forms for qualified lead generation.
- Optimize content for local SEO & targeted keywords.
- Collaborate with internal teams for high-quality content creation.
- Campaign Management & Lead Generation :Plan & execute targeted online advertising campaigns (PPC, social media ads, retargeting).
- Monitor campaign performance & optimize budgets for ROI.
- Analyse website traffic & conversion data to identify lead sources & optimize landing pages.
- Implement drip email campaigns to nurture leads & guide them through the sales funnel.
- Integrate digital marketing with CRM systems for seamless lead tracking & follow-up.
- Social Media Mastery :Develop engaging social media strategies for local neighbourhoods & buyer interests.
- Create captivating content featuring properties, virtual tours, events, & community stories.
- Grow & manage active communities through meaningful interactions & organic engagement.
- Respond promptly to inquiries & foster positive brand perception online.
- Leverage social media for local reputation management & building trust with potential buyers.
- Website Optimization & Analytics :Oversee website maintenance & ensure user-friendly navigation for property search & lead capture.
- Analyse website traffic & user behaviour to optimize performance & conversion rates.
- Implement A/B testing to identify content variations & website features that drive lead generation.
- Track key performance indicators (KPIs) & report on digital marketing effectiveness.
- Collaboration & Partnership :Lead & motivate a team of digital marketing.
- Partner with sales teams to integrate digital marketing efforts with sales goals & strategies.
- Collaborate with internal stakeholders (design, photography, legal) for brand consistency & compliance.
- Foster a data-driven approach & culture of continuous improvement for maximum digital marketing success.
- Skills required: Digital Marketing and Marketing skills
- Social Media Marketing skills
- Lead Generation skills
- Web Analytics skills
- Excellent verbal and written communication skills
- Highly analytical and detail-oriented
- Search Engine Optimization (SEO)
- Proficiency with marketing automation and web analytics tools
- Ability to work collaboratively with cross-functional teams
- Team Building and Management
Preferred candidate profile
Experience Required: Â 5-8 Years (preferable from a Real Estate Industry)
Qualification: Â UG (Marketing) or PG (Marketing)
Role Category: Â Digital Marketing
Department: Â Marketing
Employment Type: Â Full Time
Work Location: Â Mahadevapura (Opposite to Phoenix Marketcity)
Job tags
Salary
