Responsible for results delivered to your clients.
Build contact lists for your clients campaigns.
Creating email scripts for the clients within your POD.
Plan email campaigns, including concept development, audience segmentation, email deployment, performance reporting, and ongoing testing.
Manage daily operations of the email marketing channel for clients, as well as the A/B testing, measurement, and reporting.
Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement.
Liaise with the Client Success Managers to ensure customer happiness and retention.
Work alongside the Client Services Manager to translate results to the clients.
Scheduling meetings for prospects who are interested in a chat with our clients via our booking scheduling platform and nurturing the neutral/referral replies until they are ready for a meeting.
Utilise data insights and analytics to identify opportunities for optimisation and personalisation in email marketing campaigns.
Attend client meetings to gain a deep understanding of their needs and goals.
Requirements
Minimum 2 years of experience in creating B2B lead generation campaigns, email sequences, and email delivery.
Good understanding of the full process of constructing a high-performing lead generation campaign via cold email marketing.
Minimum 1 year of experience in Copywriting.
Strong analytical skills, an understanding of A/B testing, ability to draw conclusions from data and act accordingly
Proven ability to lead day-to-day relationships, and work with multiple contacts successfully.
Excellent written and verbal communication and presentation skills
Organizing skills and experience dealing with clients and have the capacity to co-manage up to 10 clients.
