Zedass Associates LLP
Location
Mumbai | India
Job description
Responsibilities :
- Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc. - Work on a budget to reach maximum KPI keeping the CAC at the optimum level. - Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights. - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers. - Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better. - Suggest new digital channels that have the potential to increase new user numbers in an efficient way. Requirement and Skills : - Bachelor's degree (or higher) in any related field with a strong quantitative background. - Proven working experience in digital marketing (Minimum 2 years), and extensive experience in managing in-house digital performance marketing at technology companies (such as e-commerce, online travel, mobile gaming, etc) is preferable. - Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads - Have experience in managing Ad Networks for acquisition campaigns. - Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO). - Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes. - Creative in identifying target audiences and devising digital campaigns that engage consumers the most. - Have a good understanding of mobile attribution tools (e.g. Appsflyer). - Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360). - Have a basic understanding of Google Analytics. - Strong analytical skills and data-driven thinking. - Up-to-date with the latest trends and best practices in online marketing and measurement. - Being able to generate meaningful reports using tools such as Google Data Studio would be a plus. - Experience in handling programmatic ad buying would be a plus.Job tags
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