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Location

Pune | India

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Job description

Join Bynry, a US based B2B SaaS Product company as a handson Marketing Manager, where you will play a pivotal role in driving marketing initiatives in the Utility industry. Leverage your expertise in SEO-based content creation, including blogs and whitepapers, to enhance our brand presence and visibility.

Who should apply:

• Marketing professionals with a proven track record in B2B IT or SaaS industries.
• Individuals skilled in crafting SEO-optimised content, including blogs, whitepapers, and other marketing collateral.
• Candidates with experience in managing digital marketing campaigns, website content, public relations activities, and webinars.

Why should you apply:

• Strategic Impact: Lead marketing efforts in a dynamic industry, influencing brand visibility and market positioning.
• Content Creation: Showcase your content creation skills by developing engaging and SEO-based blogs, whitepapers, case studies, and other materials.
• Diverse Responsibilities:Manage digital marketing strategies, website content, PR initiatives, webinars, and awards, contributing to the holistic growth of the organisation.

Job Responsibilities:

• Develop and execute comprehensive marketing strategies in the B2B IT and SaaS sectors.
• Create SEO-optimised content, including blogs, whitepapers, case studies, and website copy.
• Manage and update website content to ensure relevance and alignment with marketing objectives.
• Oversee digital marketing campaigns, including social media, email marketing, online advertising, and webinars.
• Cultivate public relations strategies, including press releases, media relations, and industry partnerships.
• Identify and pursue relevant industry awards and recognition opportunities.
• Coordinate and manage webinars, from planning to execution, to engage target audiences.
• Collaborate with cross-functional teams to ensure cohesive and integrated marketing initiatives.
• Analyse marketing performance metrics and provide insights to optimise future campaigns.

Requirements:

• Proven experience of 2-4 years in B2B IT or SaaS marketing roles.
• Demonstrated ability to create SEO-optimised content, including blogs and whitepapers.
• Proficient in digital marketing strategies, including social media, email campaigns, online advertising, and webinar management.
• Experience in website content management and familiarity with content management systems.
• Strong public relations skills, including media relations and press release development.
• Track record of successfully pursuing and securing industry awards and recognitions.
• Excellent communication and collaboration skills.
• Analytical mindset with the ability to interpret marketing data and provide actionable insights.

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