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Location

Pune | India

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Job description

Required Skills and Experience Understand

· Ability to understand and comprehend a client Brief into a research brief taking into consideration the context of User, Category, Product, Business. Research Planning:

· Ability to create a research plan including:

Preparation of research screeners identifying the intended profiles for user interviews

· Coming with the discussion guides for achieving desired design insights tailored for multidisciplinary design verticals 

Conduct Research

· Experience of regularly using Design Research methods

· Craft user persona, Trend Mapping & Analysis, Outline customer journey mapping

· Customer Journey mapping & Scenario Mapping

- Understanding of Brand Archetype & Need Scope Framework and its application in B2B and B2C contexts

- Familiarity with market research nomenclature and processes

· Primary Research

- Conduct focus groups, surveys, interviews, and use other data collection methods to gather information about target audiences

- Ability to conduct ethnographic Research

· Secondary Research

- Compilation and extraction of external data sources and channels.

- Summary and Synthesis of existing data reports across sectors and categories, implications on design outcomes

· Competition and Benchmarking

- Include Pattern (category codes) identification,

- Consumer insight awareness.

 

 

Draw Insights

· Use data to identify trends, patterns and preferences to inform the design process.

· Draw insights from consumer, category, cross discipline learning, trends and business needs.

· Distinction in understanding research across communication design, product design and innovation and experience design.

Present Findings

· Deliver crafted personas, trends, concept spaces

· Present findings & Insights to all stake holders as needed.

Additional Value AddResearch Planning

· Identify or Device new effective methods of data collection

Conduct Research

· Conduct product / prototype testing in controlled environments

· Experience in coordinating with external agencies / consultants where-ever required to deliver on requirements.

Draw Insights

· Experience in use of Research Tools and Frameworks gain deeper insights for design strategy and brand strategy.

· Consumer Payoff, 2x2 Competitor Analysis, Definition of Spaces, POV on category and competition positioning

· Build library of Micro and Macro trends for future reference and enquiries

Present Findings

· Contribute to or lead brainstorming and ideation sessions for internal stakeholders

· Co-creation of client workshops; crafting frameworks for co-creative and collaborative client workshops

· Have an entrepreneurial spirit and interest in building proprietary data and insights relevant for the company. 

The Bare Essential

• Education: Graduate/Postgraduate from reputed university in research methodology
• Experience: More than 3 years in active consumer research position, Experience with planning, conducting and report creation for qualitative research Experience in using & modifying emerging research frameworks & methods
• High standard of communication skill – Written & Spoken English
• Demonstrable skill in conducting presentation and workshops
• Business understanding of FMCG, Pharma, Manufacturing & IT industry

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Job tags

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Salary